The British maker of vacuums and hand dryers said Tuesday that it had selected the city because of its manufacturing expertise, skilled workforce and proximity to high-growth markets in Asia. Construction work will begin in December.
“Singapore has a comparatively high cost base, but also great technology expertise and focus,” CEO Jim Rowan said in a statement. “It is therefore the right place to make high quality technology loaded machines, and the right place to make our electric vehicle.”
Dyson already employs 1,100 people in Singapore, where it manufactures motors. The company also has production facilities in Malaysia.
Automakers with existing plants in the country have warned that customs checks resulting from Brexit could hold up parts shipments and force them to close factories.
“Singapore has only a small automotive industry, but its location in the middle of Asian trade routes makes it very attractive in terms of supply chains,” said Ana Nicholls, an analyst at the Economist Intelligence Unit.
Dyson has so far released very few details about the electric vehicle it hopes to develop.
If the firm’s other products are any guide, it’s likely to be innovative and carry a premium price tag — Dyson vacuums sell for up to £500 in the United Kingdom, and $700 in the United States, and the company once brought a $400 hairdryer to market.